Crème Conceives of Signage and Graphics for an Artisan Belgian Fry Shop in New York

2021 Best of Year winner for Collateral Branding/Graphics

These are some of the punchiest 210 square feet in town. Space limitations were anything but for Crème founder Jun Aizaki when devising the concept—from packaging, menus, uniforms, and signage to interiors and environmental graphics—for the artisan Belgian fry shop. The cohesive aesthetic centers on the inherent shape of French fries and their spontaneous movement when they’re tossed and seasoned, resulting in linear, playful patterns (wall of crisscrossing LED tubes, X’s on the craft-paper “fry cones”) rendered in a gold, yellow, brown, and black palette.

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PROJECT TEAM
Crème: Jun Aizaki; Kisho Oshima; Colleen Smith; Tina Feng ; Rick Lee

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